Contentful, Webflow and Sanity rent the model and the publish button. WordPress is GPL and is the system we will deploy when the client needs a CMS they can keep. We do not add a headless newcomer to this page unless its licence is a single grant we have read.
What do people think they are buying?
A visual editor. Webflow's editor is the product. WordPress can be edited by a non-developer, and it can also become a pile of plugins nobody can patch. The deployment includes a plugin policy, or it is not a deployment.
What about the content model?
A Contentful model full of references does not pour into WordPress posts. The migration is a mapping. If the model is the application, the job may be a build, not a CMS install.
When should the CMS stay rented?
When a marketing team lives in Webflow and engineering will not staff the host. Own the content export on a schedule so the rented editor is not the only copy of the site.
What do we hand over?
We select the system, deploy it on infrastructure you control, connect it to the tools you keep, and write the runbook so your own team can operate it. Support after handover is optional. The rest of the map is in software you can stop renting; the engagement behind it is open-source business systems.
Name one process that still needs a person. We will tell you what a one-time build takes.
Contact us today